Effective Date: June 19, 2026
Last Updated: June 19, 2026
The Pope Firm, PC (“we,” “us,” or “our”) operates the website thepopefirm.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, use our services, or communicate with us. By accessing or using our Site, you agree to the terms of this Privacy Policy.
If you do not agree with the practices described in this policy, please do not use our Site. We reserve the right to update this Privacy Policy at any time, and we will notify you of changes by updating the “Last Updated” date above.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily provide when you interact with our Site or services, including:
- Contact information: name, email address, phone number, and mailing address
- Intake and consultation forms: financial details, employment information, debt amounts, creditor information, and other data relevant to evaluating your legal situation
- Scheduling requests: appointment preferences and availability
- Payment information: billing details submitted through our secure third-party payment processor (we do not store credit card numbers on our servers)
- Document uploads: files you submit through our document upload portal
- Communications: messages sent via contact forms, email, phone, text message, or live chat
1.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies, tracking pixels, and similar technologies:
- Device and browser data: IP address, browser type and version, operating system, device type, and screen resolution
- Usage data: pages visited, time spent on pages, click patterns, referring URLs, and exit pages
- Location data: approximate geographic location based on your IP address
- Advertising data: ad interactions, conversion events, and campaign attribution data
- Call tracking data: call duration, caller ID (when available), call recordings (where permitted by law), and call source attribution
1.3 Information From Third-Party Sources
We may receive information about you from third-party sources, including:
- Public records and legal databases used for case evaluation
- Advertising platforms that provide aggregated audience and conversion data
- Analytics services that help us understand how visitors use our Site
2. How We Use Your Information
We use the information we collect for the following purposes:
- Legal services: To evaluate your case, provide legal consultations, prepare bankruptcy filings, and manage your representation through our case management system
- Communication: To respond to inquiries, schedule appointments, send case updates, and follow up after consultations
- Payment processing: To process payments for legal services through our secure third-party payment provider
- Site operations: To maintain, improve, and optimize our Site’s performance and user experience
- Analytics: To analyze Site traffic, understand visitor behavior, and measure the effectiveness of our content and marketing
- Marketing: To deliver relevant advertisements, send promotional communications (with your consent), and measure campaign performance
- Compliance: To comply with legal obligations, enforce our terms of service, and protect our rights and the rights of others
3. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your experience and collect analytical data. Below is a summary of the technologies we use:
3.1 Google Tag Manager (GTM)
We use Google Tag Manager to manage and deploy marketing and analytics tags on our Site. GTM itself does not collect personal data, but it facilitates the deployment of tags that may collect data as described in this section.
3.2 Google Analytics
We use Google Analytics to collect information about how visitors use our Site, including pages visited, session duration, traffic sources, and demographic data. Google Analytics uses cookies to identify unique visitors without personally identifying them. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
3.3 Google Ads and Remarketing
We use Google Ads conversion tracking and remarketing to measure ad performance and show relevant ads to people who have previously visited our Site. Google uses cookies to serve ads based on your prior visits. You can manage your Google ad preferences at Google Ad Settings or opt out through the Network Advertising Initiative.
3.4 Meta (Facebook) Pixel
We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to deliver targeted ads to users who have visited our Site. The Meta Pixel collects data about your browsing activity on our Site and shares it with Meta Platforms, Inc. You can manage your Meta ad preferences at Facebook Ad Preferences.
3.5 Call Tracking
We use call tracking technology to measure the effectiveness of our marketing campaigns. When you call a tracking number displayed on our Site or marketing materials, we may record the call source, duration, and other metadata. Call recordings, where used, are disclosed at the beginning of the call as required by law.
3.6 QR Code Tracking
Our direct mail and print marketing materials may include QR codes that track scan activity, including scan date, approximate location, and device type. This data is used to measure the effectiveness of our offline marketing campaigns.
3.7 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain features on our Site.
4. Artificial Intelligence and Automated Tools
Our Site may use artificial intelligence (AI) powered tools, including chatbots and automated assistants, to help answer common questions and improve your experience. When you interact with these tools:
- Your inputs (such as questions or messages) may be processed by third-party AI service providers to generate responses
- Conversations with AI tools are not protected by attorney-client privilege and should not be considered legal advice
- We do not use AI-collected data to make decisions about your legal case without human review
- Information you provide to AI tools on our Site is subject to this Privacy Policy
If you wish to speak with a licensed attorney rather than an automated tool, please call us directly at (423) 929-7673.
5. How We Share Your Information
We do not sell, rent, or lease your personal information to third parties. We may share your information in the following circumstances:
- Service providers: We share information with trusted third-party vendors who assist us in operating our Site, processing payments, managing cases, tracking marketing performance, and delivering services. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Legal obligations: We may disclose your information when required to do so by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- With your consent: We may share your information in other ways if you provide explicit consent.
5.1 Third-Party Service Categories
The types of third-party services we use include:
- Case management software
- Payment processing platforms
- Web analytics and advertising platforms (Google, Meta)
- Call tracking and communication tools
- Appointment scheduling services
- Email marketing platforms
- Website hosting and content delivery
5.2 SMS and Text Messaging
If you opt in to receive text messages from us, we will use your phone number to send appointment reminders, case updates, and other communications you have consented to receive. We do not share your phone number or SMS opt-in data with third parties for their marketing or promotional purposes. Message and data rates may apply. You may opt out of text messages at any time by replying STOP to any message.
6. Data Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:
- SSL/TLS encryption on all pages of our Site
- Secure, encrypted connections for payment processing
- Access controls limiting who within our organization can view your data
- Regular security reviews of our systems and practices
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations (including record-keeping requirements for legal matters), resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information, subject to legal retention requirements
- Opt-out of marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link in any email, or reply STOP to any text message
- Cookie preferences: Manage cookies through your browser settings or the opt-out links provided in Section 3
- Do Not Track: We honor Do Not Track (DNT) signals sent by your browser
To exercise any of these rights, please contact us using the information in Section 12 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
9. California Privacy Rights (CalOPPA / CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Online Privacy Protection Act (CalOPPA):
- You may request disclosure of the categories and specific pieces of personal information we have collected about you
- You may request deletion of your personal information, subject to certain exceptions
- You have the right to non-discrimination for exercising your privacy rights
- We do not sell personal information as defined under the CCPA
Our Privacy Policy link is accessible from every page of our Site and includes the word “Privacy” for easy identification. You may visit our Site anonymously. To submit a California privacy request, contact us using the information in Section 12.
10. Children’s Privacy (COPPA)
Our Site and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us immediately.
11. Third-Party Links
Our Site may contain links to third-party websites, including social media platforms, legal resources, and partner services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policy of any third-party site you visit.
12. CAN-SPAM Compliance
We comply with the CAN-SPAM Act. When we send commercial emails, we will:
- Not use false or misleading subject lines or sender information
- Identify the message as an advertisement when appropriate
- Include our physical business address
- Honor opt-out and unsubscribe requests promptly
- Monitor any third-party email services we use for compliance
13. Data Breach Response
In the event of a data breach that compromises your personal information, we will notify affected individuals within 7 business days of discovering the breach via email and/or site notification, as required by applicable law. We will also take immediate steps to contain the breach and prevent further unauthorized access.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is being handled, please contact us:
The Pope Firm, PC
404 East Watauga Ave.
Johnson City, TN 37604
Phone: (423) 929-7673
Email: charles@thepopefirm.com
Website: www.thepopefirm.com